For a lion’s share of our current generation, one of the first things we instinctively check while opening up our web browsers or whipping out our smartphones is Facebook, but what do we really know
If social media were to ever attain the status of a nation, it would probably be among the world’s largest. From having a user base of nearly 1.6 billion in 2012, social media is today
One needn’t look too far to dig up global stats and analyses to best exemplify the unprecedented growth of LinkedIn and its benefits as a social media platform. Here in Australia, its user base skyrocketed
Beyond all the theories, case studies and complex jargon prevalent around the concept, what makes branding truly magical is best summed up by famous author Seth Godin’s words- Every interaction, in any form, is branding.
If the internet multiverse of the 21st century could be summed up in one line, it would simply be this – Content is King. Of course, there are quirkier additions to this such as ‘Engagement
Thanks to the popularity of the Internet and mobile devices, in particular, it could be argued that digital marketing is an essential form of marketing these days. The upside to this is the fact that
Social media is quickly turning out to be an essential platform for startup businesses. According to recent research, nearly 71% of Australians exist as active social media users. This translates to around 18 million social
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