bk (service) case study
Manor on High
introduction:
With a track record of hosting over 300 wedding celebrations annually, Manor on High has solidified its position as a premier wedding reception venue in Melbourne. For the past decade, Bees Knees has been Manor on High’s trusted partner in navigating the digital landscape, enhancing its online visibility, and driving lead generation.
challenges:
Our collaboration with Manor on High began with the transition to digital marketing, aiming to establish a robust online presence and effectively target prospective clients in the competitive wedding events industry. Over the years, our focus expanded to include ongoing support across various digital marketing initiatives and side projects.
strategies:
Marketing Strategy and Social Media Management:
Initially, our efforts centred on crafting a comprehensive marketing strategy and establishing and managing social media platforms to showcase Manor on High’s unique offerings. Community management and engagement were prioritized to foster meaningful connections with potential clients.
SEO and Adwords Optimization:
Through active management of SEO and Adwords, we consistently improved Manor on High’s online visibility and search rankings. Our strategic approach led to significant improvements, with numerous keywords achieving top rankings and driving organic traffic to the website.
Content Creation and Event Coverage:
With monthly onsite visits, we captured live event content to share on social media, showcasing Manor on High’s facilities and services. By curating engaging content and managing online reputation, we cultivated a loyal and engaged social media following, with an impressive average monthly engagement rate of 42%.
results:
Our dynamic Google and social ad campaigns consistently deliver results, averaging 170 conversions per month at a cost-effective rate of $15 per lead.
Manor on High’s SEO performance continues to improve, with 156 keywords ranking prominently in search results, including 12 in the #1 position and 66 in the top 10.
The long-standing partnership between Bees Knees and Manor on High has enabled us to develop a deep understanding of the property and its target market, resulting in laser-sharp targeting and highly relevant content.
conclusion:
Through a decade-long collaboration, Bees Knees has played a pivotal role in enhancing Manor on High’s digital presence and driving lead generation in Melbourne’s competitive wedding events industry. Our strategic approach, coupled with ongoing optimisation efforts, has resulted in sustained growth and record-high community engagement on social platforms. Manor on High continues to thrive as a sought-after wedding venue, maintaining a strong presence and attracting a steady influx of leads through targeted digital marketing initiatives.
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