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The Benefits of Personalising and Automating Email Campaigns

The benefits of personalising and automating email campaigns   In today’s dynamic digital landscape, businesses are constantly seeking innovative ways to connect with their audience and drive engagement.  One strategy that has proven to be a game-changer is the combination of personalization and automation in email campaigns. Let’s delve into the great benefits that this […]

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How To Choose the Right Digital Marketing Agency

How to Choose the Right Digital Marketing Agency: Top Tips for Making the Best Selection  In today’s digital age, choosing the right digital marketing agency can make or break your online presence. With the multitude of options available, it’s crucial to make an informed decision to ensure that your marketing efforts yield the best results. […]

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Is your website mobile responsive? Here’s why it should be…

Is your website mobile responsive? Here’s why it should be… In the present-day digital era, where smartphones have become an essential part of our daily lives, having a mobile-responsive website is no longer just a trend – it’s a necessity. Is your website keeping up with the progressing demands of users on the go? If […]

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The Future of AI in Digital Marketing

The future of AI in digital marketing In the ever-evolving landscape of digital marketing, one revolutionary force is poised to redefine the way businesses connect with their audiences – this is Artificial Intelligence (AI). As we stand at the threshold of a new era, the integration of AI promises to revolutionise digital marketing strategies, paving […]

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Why Build and Segment Email Lists?

Why build and segment email lists?   In the digital age, where social media and online-messages dominate communication channels, one might wonder about the relevance of email marketing. However, email remains a powerful tool for businesses to connect with their audience on a personal level.  One key strategy that elevates the effectiveness of email marketing […]

Read More

Top 5 Tips for Live Streaming

Live streaming has risen as one of the most effective ways to interact with an audience in real-time. Whether you’re a content creator, a brand, an influencer, or just someone sharing a slice of life, live streaming offers unparalleled immediacy and authenticity. As the virtual space gets more saturated with live content, it’s crucial to […]

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Top 5 Tips for Creating Effective Ad Campaigns on Google Ads

Google Ads, formerly known as Google AdWords, is a powerful tool which is suited for all types of businesses. It allows advertisers to display their products, services, and brand in front of a global audience, with a level of detail that few other platforms can match. Yet, for all its potential, success on Google Ads […]

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What is Ad Retargeting and How Will It Improve My Campaign?

Have you ever browsed an online store, looked at a product, and then seen ads for that very product across various other websites or social platforms? Some may say it is a coincidence – in reality it’s the result of a powerful digital marketing strategy known as “ad retargeting.”    Here’s a deep dive into […]

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3 Reasons Why Content Consistency is Key

In today’s digital landscape, content is the ‘cornerstone’ of many successful marketing strategies, powering everything from social media campaigns to search engine rankings. But it’s not just about creating great content, it’s about delivering it consistently. Here are three compelling reasons why content consistency is key for your brand! Building Trust with Your Audience Trust […]

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How to Grow and Engage an Audience Organically

Growing and engaging an audience is the dream of many content creators, businesses, and brands. While it can be tempting to search for shortcuts, genuine growth and engagement will result from organic and consistent effort. If you’re ready to dedicate time and passion to your audience, here’s a step-by-step guide to achieving organic growth and […]

Read More

The Benefits of Personalising and Automating Email Campaigns

The benefits of personalising and automating email campaigns   In today’s dynamic digital landscape, businesses are constantly seeking innovative ways to connect with their audience and drive engagement.  One strategy that has proven to be a game-changer is the combination of personalization and automation in email campaigns. Let’s delve into the great benefits that this […]

Read More

How To Choose the Right Digital Marketing Agency

How to Choose the Right Digital Marketing Agency: Top Tips for Making the Best Selection  In today’s digital age, choosing the right digital marketing agency can make or break your online presence. With the multitude of options available, it’s crucial to make an informed decision to ensure that your marketing efforts yield the best results. […]

Read More

Top 3 Tips For A Successful Podcast Kick-Off

Top 3 Tips for a Successful Podcast Kick-off   Embarking on the exciting journey of podcasting opens up a world of possibilities for sharing your voice and connecting with a global audience. However, getting started can be a daunting task. Fear not – here are our top three tips to help kick off your podcast […]

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Is your website mobile responsive? Here’s why it should be…

Is your website mobile responsive? Here’s why it should be… In the present-day digital era, where smartphones have become an essential part of our daily lives, having a mobile-responsive website is no longer just a trend – it’s a necessity. Is your website keeping up with the progressing demands of users on the go? If […]

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The Buzz with Alex Tempany from Alex Tempany Jewellery

S5 E2 Alex Tempany Sometimes you choose your business and sometimes your business chooses you. This has never been more true than for my next guest Alex Tempany As Alex travelled the world as a young woman, she naturally collected trinkets and treasures that caught her eye. The universe…. and maybe Richard Branson… would eventually […]

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The Future of AI in Digital Marketing

The future of AI in digital marketing In the ever-evolving landscape of digital marketing, one revolutionary force is poised to redefine the way businesses connect with their audiences – this is Artificial Intelligence (AI). As we stand at the threshold of a new era, the integration of AI promises to revolutionise digital marketing strategies, paving […]

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The Buzz with Lola Berry, Author, Nutritionist, Podcast Host, Actor

S5 E1 Lola Berry To say it is a treat to welcome renowned author, nutritionist and wellness advocate Lola Berry to the buzz is most definitely an understatement. It’s difficult to know where to start when you’re interviewing a longtime hero of yours, Lola has had enormous success as Australia’s favourite nutritionist. She is a […]

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Why Build and Segment Email Lists?

Why build and segment email lists?   In the digital age, where social media and online-messages dominate communication channels, one might wonder about the relevance of email marketing. However, email remains a powerful tool for businesses to connect with their audience on a personal level.  One key strategy that elevates the effectiveness of email marketing […]

Read More

Top 5 Tips for Live Streaming

Live streaming has risen as one of the most effective ways to interact with an audience in real-time. Whether you’re a content creator, a brand, an influencer, or just someone sharing a slice of life, live streaming offers unparalleled immediacy and authenticity. As the virtual space gets more saturated with live content, it’s crucial to […]

Read More

Top 5 Tips for Creating Effective Ad Campaigns on Google Ads

Google Ads, formerly known as Google AdWords, is a powerful tool which is suited for all types of businesses. It allows advertisers to display their products, services, and brand in front of a global audience, with a level of detail that few other platforms can match. Yet, for all its potential, success on Google Ads […]

Read More

What is Ad Retargeting and How Will It Improve My Campaign?

Have you ever browsed an online store, looked at a product, and then seen ads for that very product across various other websites or social platforms? Some may say it is a coincidence – in reality it’s the result of a powerful digital marketing strategy known as “ad retargeting.”    Here’s a deep dive into […]

Read More

3 Reasons Why Content Consistency is Key

In today’s digital landscape, content is the ‘cornerstone’ of many successful marketing strategies, powering everything from social media campaigns to search engine rankings. But it’s not just about creating great content, it’s about delivering it consistently. Here are three compelling reasons why content consistency is key for your brand! Building Trust with Your Audience Trust […]

Read More

How to Grow and Engage an Audience Organically

Growing and engaging an audience is the dream of many content creators, businesses, and brands. While it can be tempting to search for shortcuts, genuine growth and engagement will result from organic and consistent effort. If you’re ready to dedicate time and passion to your audience, here’s a step-by-step guide to achieving organic growth and […]

Read More

What is Ad Remarketing and When Should I Use It?

Navigating the world of digital advertising can sometimes feel like learning a new language. Among the many terms you’ll come across, “remarketing”, often used as “retargeting” stands out for its potential to transform your ad campaigns. Let’s dive into what remarketing is and find out the best times to leverage its power. What is Ad […]

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Top 5 Practices for Keyword Research and Planning

Most of us are familiar with the term ‘keyword research and planning’, but what does it actually mean? Keyword research and planning is the heart of any successful online marketing strategy. Whether you’re crafting content for your website, building a pay-per-click campaign, or optimizing your site for search engines, knowing which keywords have meaning with […]

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Top 5 Tips for Creating Winning Social Media Ads

Social media advertising has rapidly evolved over the years, with popular platforms such as Facebook, Instagram, LinkedIn, and TikTok becoming key channels for businesses and brands to reach their target audience. However, with the surge of content on these platforms, ensuring that your ad stands out and resonates with your audience is crucial. Here are […]

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3 Must-Do LinkedIn Best Practices

LinkedIn, often referred to as the ‘professional’s social network,’ has emerged as an incredible platform for networking, job searching, and thought leadership. As of 2023, LinkedIn reached 930 million registered users, making it a the perfect place for professionals seeking to expand their reach, connect with others, and advance in their careers. But with the […]

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5 Top Tips for Crafting High-Quality Content

In today’s digital age, content remains king. Whether you’re a business owner, blogger, or content creator, the quality of your content can vastly influence your brand image, audience engagement, and overall search engine rankings. But, what separates average content from high-quality, enticing pieces?  Here are five top tips to guide you in creating great content […]

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Is It Worth Having a Business Presence on Facebook?

In the age of a mass of social platforms and digital marketing approaches, many businesses find themselves asking if it is still worth it to maintain a presence on Facebook. The short answer is yes, but with some cautions. Let’s delve into the reasons why Facebook still holds value for businesses, along with some potential […]

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The #1 Content Promotion Strategy: Amplify Your Reach

Everyone can agree that creating high-quality content is certainly an accomplishment, but it’s only half the ‘battle’. If no one sees your content, even the most carefully crafted pieces can go unnoticed. That’s why content promotion is just as important as content creation. Among various strategies, there’s one that consistently stands out, being influencer collaborations.  […]

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The Role of Voice Search and Mobile SEO

As the digital landscape is changing fast, the methods that users access and interact with online content are also undergoing significant changes. One of the most notable trends in recent years is the rise of voice search and its intertwined relationship with mobile Search Engine Optimization (SEO).  Let’s dive deep into understanding the role of […]

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Top 5 Tips to Create Effective Email Campaigns

Email marketing remains as a reliable resource in the digital marketing realm, with an impressive ROI and the power to directly communicate with subscribers. However, as inboxes become more crowded and users more selective too, creating an impactful email campaign requires strategy and skills.  Here are the top five tips we recommend you leverage for […]

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The Buzz with Jayne Clarke, Imaginary Re-evolution

S4 E9 Jayne Clarke We all dream of living a life of real purpose, of answering those nagging questions about making a difference, leaving a legacy and helping the world be a better place.   After a career in corporate my next guest could no longer ignore her calling and put aside all her self-doubt […]

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The Buzz with Melissa Obeid, La Fervance

S4 E8 Melissa Obeid Melissa Obeid is all class and style.   Her long-term love affair with France is obvious in all she is and does… and inspired her to not only create, but redefine luxury in skin care with her brand La Fervance.   Packing her family up and moving to the other side […]

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The Buzz with Peter Jones, Peter Jones Special Events

S4 E7 Peter Jones Chances are that if you’ve watched a big event over the last 20 odd years… you’ve witnessed our next guests work. Peter Jones is an industry legend in event management. After a mass retrenchment at his 9 to 5,  A young Peter Jones found himself at the cross roads of life […]

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The Buzz with Lyndall Daley, Daley Health

S4 E6 Lyndall Daley Dr Lyndall Daley is an inspiration in every sense of the word. Incredibly accomplished and successful at anything she seems to turn her hand too, whether it be in the sporting arena or in business, on the surface it all seems like it all comes easy to Lyndall. However, as you […]

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The Buzz with Cassidy Krygger, CK Creative Media

S4 E5 Cassidy Krygger On the surface Cassidy Krygger looks as though she has it all… Incredible talent, a beautiful persona and what can only be described as classic film star looks. But Cassidy’s journey has been anything but smooth… with a severe social anxiety disorder in her teens and a shock MS diagnosis turned […]

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The Buzz with Mira Claudia, HerTrybe

S4 E4 Mira Claudia A word that comes to mind with my next guest is ‘strength’   After working hard and chasing financial security for her young family in the corporate world, Mira’s universe was thrown into disarray when her marriage split.   Mira was left with a feeling of loneliness and isolation from her […]

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The Buzz with Reever Botha, Parau

S4 E3 Reever Botha This is a story of a small-town boy from South Africa, who lands on Australian soil at just 13 and quickly gets to work of realizing his dreams.  It was studying a Bachelor of Business, when Reever decided that a desk job in the corporate world probably wasn’t dreaming big enough […]

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The Buzz with Emily Osmond, The Modern Marketing Collective

S4 E2 Emily Osmond Emily Osmond is the kind of person you simply gravitate to, with a story that simply…inspires. With a mortgage to pay and no business plan, Emily took the leap at the tender age of 26 with a that burning desire we all know so well…  to create something new. After riding […]

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The Buzz with Melissa Pateras, Meleros Cosmetics

S4 E1 Melissa Pateras Welcome to Season 4 of The Buzz and haven’t we got a guest for you! It seems like Melissa Pateros has done it all, from the sales force to the skies, from Channel to launching her own make-up brand – Meleros cosmetics, and giving back to charity at every opportunity along […]

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Instagram – How to Optimize Your Profile

In the ever-evolving world of social media, Instagram has emerged as one of the most popular platforms for personal branding, business promotion, and content sharing. With millions of active users, standing out from the crowd and maximising your presence is key.  Read on for some top strategies and actions you can take right now to […]

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The Buzz with Jesse Gaulke, JG Construction

S3 E9 Jesse Gaulke One of our most popular episodes on the buzz was the story of skin specialist Kiki Abouchakra. We love Kiki and when we last connected, she told me I just had to meet and hear the story of Jesse Gaulke Jesse left school at 16 to tackle a carpentry apprenticeship and […]

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The Buzz with George Giannakopoulos, Little Heroes

S3 E8 George Giannakopoulos We are always told its best to see life as a ‘glass half full’, Well after meeting George Giannakopoulos from Little Heroes, I’m not so sure that’s the case anymore, as George’s glass isn’t half full it is positively overflowing. George is the ultimate optimist, with a work ethic that is […]

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Chat GPT features and benefits

Chat GPT Features and Benefits

By now you would have heard plenty about Chat GPT. Some love it, some don’t, some are threatened by it, and some thank the heavens above that it has entered their lives! Chat GPT has taken up a lot of air time in the digital marketing world. Like many, we weren’t quite sure how we […]

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The Buzz with Lindsay Marriott, LUMOS Management

S3 E7 Lindsay Marriott Have you ever heard the phrase ‘Be like Water’, the idea of not being trapped to a certain mindset, not being ridged and feeling like you only have one path to travel.  As you grow, as your situation changes, ‘Be like water’. Adapt, learn and be willing to change direction. Lindsay […]

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The Buzz with Theo Ikosidekas, BodyBlendz

S3 E6 Theo Ikosidekas There are some entrepreneurs that you just gravitate towards and Theo Ikosidekas is definitely that for me. After being retrenched from his regular 9-5, Theo was quick to realize that a new world of opportunity was building in the social media space. Understanding the power of influencer marketing why’ll many of […]

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The Buzz with Kate Merryweather, LinkedIn Coach

S3 E5 Kate Merryweather Kate Merryweather’s career progressed in a way that many of us would be familiar with. Kate landed her first job She loved it. She was good at it and she worked really hard at it. Everyone thought she was amazing and she began to climb the corporate ladder …. And then […]

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What Is GA4 & How Will It Impact Your Business?

Embrace the Future of Data Analysis with Google Analytics 4 (GA4) As of 1st July 2023, Google Analytics will retire its Universal Analytics properties and fully transition across to Google Analytics 4 (GA4). This change is coming up fast and it’s essential for businesses to proactively prepare for the upcoming change to ensure continuity to […]

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The Buzz with George Filopoulos, Zene Mirrors and Windsor Furniture

S3 E3 George Filopoulos Occasionally you come across a person that showcases wisdom and maturity beyond his years, and as I sat down with George Filopoulos … I realized this instantly.   After accidently showing his father that he had a talent for business that even George didn’t know about, our guest was thrown into […]

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The Buzz with Damien Breen, Mabel Jones Café

S2 E9 Damien Breen Damien Breen is your classic entrepreneur story. Growing up on a farm he realized early on that the family business wasn’t for him as he spent more time in the kitchen than out in the fields. With his parents blessing he trained in hospitality and began down his own path. Soaking […]

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The Buzz with Penny Del Castillo, Studio Del Castillo

S2 E8 Penny Del Castillo Penny Del Castillo’s early work life was perhaps a story that many can relate to…. Penny studied hard, knocked on doors, got a break, worked long hours, had some success and then got that sinking feeling that her chosen industry wasn’t where she wanted to be. While most would push […]

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The Buzz with Merrin Schnabel, Entrepreneur

S2 E7 Merrin Schnabel Merrin Schnabel knows that all to familiar feeling of overwhelm, that sinking state that you are doing everything you can but are still only treading water. As Merrin explains, she had the breakdown in order to have the break though. There is so much we can learn from this chat, Merrin […]

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The Buzz with Kimmie Fox, Bombshell Beauty Academy

S2 E6 Kimmie Fox The story of Kimmie Fox is a journey that involves determination, expertise and even a house burning down! What started out as a way for a new mum to bring in some extra cash, quickly turned into a passion that has taken Kimmie international. From a spare room, to bricks and […]

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The Buzz with Chelsea McIntosh, Spoilt Gifts and Homewares

S3 E2 Chelsea McIntosh If you’ve ventured in to the Melbourne CBD over the last 15 years, odds are you’ve browsed and shopped at one of Chelsea Mcintosh’s gift shops. Chelsea is the creator of Spoilt Gifts and Homewares, a venture so successful that at its height it grew to an incredible 8 shop fronts […]

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The Buzz with Tatum Hargraves, The Brow Technicians

S3 E1 Tatum Hargraves Welcome to season 3 of the Buzz. We love inspirational stories, Journeys that we can learn from. Reminding us that the up’s don’t come without the downs and that sometimes jumping in with both feet to the great unknown is life’s best option. Tatum Hargraves founder of the brow technicians’ is […]

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The Buzz with Kate Heslop, State of Solace & Be Podiatry

S2 E5 Kate Heslop It was Ralph Waldo Emerson who said – Once you make a decision the universe will conspire to make it happen. This is perhaps a saying that best sums up the life of Kate Heslop. As a fearless 23 year old the opportunity arose to purchase her very own podiatry business. […]

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The Buzz with Nick Costanzo, Nicks Gnocchi & Pasta

S2 E4 Nick Costanzo The old saying ‘If you love what you do, you won’t work a day in your life’ rings true when meeting my next guest. Nick Constanzo started making pasta as a hobby, as a way to reconnect with his family history and his late Nonna…. However, it didn’t take long before […]

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The Buzz with Jade Cook, Brow Bible Academy

S2 E3 Jade Cook, Brow Bible Academy If you looked up energy, single focus and unwavering drive in the dictionary you would see a photo of our next guest, Jade Cook from the Brow Bible Academy. Honing her beauty skills on cruise ships, Jade was ready to launch her first venture as soon as she […]

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The Buzz with Emma Cunningham, Entrepreneur

S2 E2 Emma Cunningham, Entrepreneur You are about to be blown away with the story of Emma Cunningham As a long-term government employee, Emma realized that she just wasn’t on a path to fulfill the possibilities of life. It was then she dipped her toe into the world of e-commerce…. It was only months that […]

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