Promoting Regional Tourism: Marketing Australia’s Hidden Gems Beyond the Major Cities
Australia is renowned for its bustling cities like Sydney and Melbourne, but the true heart of the country lies in its hidden gems. Promoting regional tourism is crucial for economic growth and allows visitors to experience the diverse beauty Australia has to offer. Let’s explore how you can market these lesser-known destinations, from the breathtaking Kimberley to the stunning landscapes of Tasmania!
Why Focus on Regional Tourism?
Encouraging tourists to venture beyond the major cities not only benefits regional economies but also allows travellers to discover unique cultures, breathtaking landscapes, and unforgettable experiences. This shift helps balance tourism traffic and showcases the rich diversity of Australia.
Easy Steps to Promote Hidden Gems
1. Craft Compelling Stories
Storytelling is a powerful marketing tool. Highlight the unique history, culture, and natural beauty of regional destinations. Share personal anecdotes, local legends, or experiences that make these places special. Use your website and social media to tell these stories and encourage visitors to share their adventures too!
2. Collaborate with Local Tourism Boards
Partnering with local tourism boards can amplify your reach. They often have valuable resources, insights, and promotional materials. Collaborate on campaigns that spotlight regional attractions, festivals, and events. This way, you can create a united front to promote the area and its offerings.
3. Utilise Online Travel Guides
Leverage online travel guides and platforms to showcase regional experiences. Create content that highlights unique activities, such as hiking in the Kimberley or exploring the wildlife of Kangaroo Island. These guides can be an excellent way for travellers to discover off-the-beaten-path destinations.
4. Engage on Social Media
Social media is a fantastic platform to showcase regional tourism. Use eye-catching images and videos to capture the beauty of hidden gems. Create engaging posts that highlight local experiences and encourage followers to explore these areas. Consider using hashtags like #ExploreAustralia and #HiddenGems to broaden your reach.
5. Offer Special Packages
Create travel packages that combine accommodation, experiences, and local attractions. Tailor these packages to highlight the unique offerings of regional areas, such as winery tours in Tasmania or scenic drives through the Great Ocean Road. Offering exclusive deals can entice travellers to explore beyond the cities.
By focusing on marketing Australia’s hidden gems, you can help shift tourist attention from major cities to the stunning regional areas waiting to be explored.
With a little creativity and collaboration, you can promote these incredible destinations and contribute to the growth of regional tourism.
So let’s get out there and showcase the beauty of Australia beyond the urban hustle!
Need some help to get started? Easy. Give the BK specialist team a call today (03) 9432 6732.
Karyn Harte, Author + Host
Karyn’s marketing expertise spans multiple industries, with a special focus on travel, tourism, and hospitality. Her work has earned industry recognition, including the Australian Tourism Award – Silver and other industry awards and accolades. As the host of The Buzz podcast and a sought-after speaker, she shares insights that help businesses across sectors grow their impact and stay ahead in a competitive landscape.
Get In Touch Today
Your email address will not be published.
Required fields are marked *
Recent Blog Posts
