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What Is GA4 & How Will It Impact Your Business?

What Is GA4 & How Will It Impact Your Business?

Embrace the Future of Data Analysis with Google Analytics 4 (GA4)

As of 1st July 2023, Google Analytics will retire its Universal Analytics properties and fully transition across to Google Analytics 4 (GA4). This change is coming up fast and it’s essential for businesses to proactively prepare for the upcoming change to ensure continuity to their analytical reporting. At Bees Knees Marketing, we can guide you through this crucial change and ensure your business continues to thrive in the ever-evolving digital landscape.

Understanding GA4: The Next Evolution in Analytics

Google Analytics 4 is the latest, most advanced version of Google Analytics, designed to combine mobile app and website data within a single property. But that’s not all. It also allows businesses to track user journeys more effectively, leveraging Google’s machine-learning capabilities for more insightful analysis than ever before.

GA4 uses an event-based data model, reducing reliance on cookies for visitor tracking and adapting to challenges such as GDPR-compliant cookie consent requirements. With the introduction of GA4 addressing the dynamic nature of the digital world, businesses must adapt and embrace these changes, otherwise they’ll be left behind.

Key Differences Between Universal Analytics & GA4

GA4 introduces several notable changes compared to its Universal Analytics (UA) predecessor, creating a more streamlined experience. Here’s a quick overview of some key differences to keep in mind when migrating to GA4:

1. Data Streams: GA4 introduces data streams, allowing the connection of all data sources including websites, iOS apps, and Android apps to a single property, streamlining analysis.

2. No More Views: GA4 removes the concept of views, instead aggregating data at the property level and offering customisable reports for in-depth evaluations.

3. Filters & Reporting: Instead of multiple views with applied filters, GA4 focuses on property-wide filters and custom-created reports, providing better control over the data set.

4. Enhanced Measurement: GA4 automatically tracks vital events, requiring no additional coding or tagging for specific actions such as video engagement or outbound link clicks.

5. Goals Becoming Conversions: Goals in UA are now referred to as conversions in GA4, using an entirely event-based system for easy tracking and analysis.

Preparing Your Business for GA4 Migration

As the full transition to GA4 is fast approaching, businesses must begin their preparations now to ensure a seamless shift. Here are some helpful tips for getting started:

1. Familiarise Yourself: Create a GA4 property within your existing Google Analytics account and explore its features, interfaces, and terminology. As of now, there are plentiful videos on YouTube to dive into as well!

2. Plan Ahead: Identify vital information and reports for your business. Outline required tracking events and conversions which are important to measure your marketing efforts.

3. Act Now: If you need, engage with an industry professional to accurately set up GA4 for your business, and begin collecting data as soon as possible.

Choose Bees Knees Marketing for Your GA4 Migration

Our team at Bees Knees Marketing is here to streamline your GA4 migration process and ensure your business can fully utilise the innovative features of the new platform.

Ready to embark on this transformative analytics journey? Don’t wait! Contact Bees Knees Marketing today to discuss how we can effectively migrate your business to GA4 and unlock a new world of data-driven insights.

Feel free to leave a comment below or get in touch with any queries you might have.